What turns you on?

 This cheeky title is of course not an invitation to be about open your most personal thoughts but more a question to make you stop and think about what turns you on at work?
Do you know or have things got so comfortable you don’t look for that kind of excitement anymore… 

Are you having an affair?… 

…dabbling with a little social media, playing marketing consultant or technical reviewer in your spare time? 

Seriously, the social networks are creating opportunities for us to get involved in things that once were the domain of professionals that were out of reach. Now we can all have a go and the consensus is this making a difference to how we view the world and choose our products and services but is it changing the way we work? 

Some questions… 

1. Has the way you engage with people over the social networks e.g. chat with strangers, engage on topics of interest, etc. changed the way you engage with people at work? 

2. Have you uncovered new skill sets via the social networks that you have used in your actual workplace? 

3. Has the use of social networks made you feel more satisfied or less satisfied with your day job? 

If you are an employer or manage people do you know what turns them on?  Do you know what they are doing in the virtual world?  A lot of companies knee jerked a reaction to the use of social networks in the workplace and banned them and now slowly they are creeping back in through another knee jerk reaction - now to use them from a business perspective. 

As always our advice start with the end in mind…find out what turns you and your workforce on, if it’s something they are getting from their ”affair” there is an opportunity on your doorstep.

Next Generation PLM

What could you do with a technology enabled brand strategy?

What do I mean…

Where is our focus today if we want to be successful product or service delivery companies? Yep, SALES! If we start our Product Lifecycle Management (PLM) with the end in mind we need to sell today and build brands for tomorrow, are you with me so far?

Next generation PLM implementations are looking at joining the brand investment strategy with the IT communication strategy why?

1. We all need to enter the digital arena some of us don’t know how…

2. Social media is knocking at the door and some of us are a little scared… Social media just a fad?

3. PLM software seems to make perfect sense but the implementation seems to give us a headache…

All of the above are only enablers, projects that in their own right don’t deliver tangible benefits. There needs to be some joining of dots here…

If we joined the enablers to the heart of why you are in business; to sell products and services today and build brands for tomorrow would that accelerate your growth?